Demand for shorter production run lengths, with greater job frequency and turnaround times, combined with the need to provide ever higher quality and complexity at lower cost is common. These challenges translate in to a new reality for today’s packaging converter. From increasing globalization to new nationalistic agendas affecting global trade, the rise of the millennial consumer and their experience-driven purchasing habits, through to the evolving, highly competitive omni-channel retail environment and adoption of Internet of Things (IOT) and digitalization technologies across multiple applications new challenges and opportunities are emerging on a daily basis for the global packaging supply chain. Thankfully there are packaging heroes in the value chain that make the difference for brands.”įrom a macro challenge perspective, the packaging sector is subject to economic, social, environmental and technological shifts. Mattias Byström, President of Esko, recently commented at the company’s annual EskoWorld users’ event in Nashville, USA, that “Packaging is a dangerous business to be in today because of the increasing macro-challenges and everyday pressures the industry faces.
0 kommentar(er)
