If you’re creating videos that target audiences who follow the top gamer YouTubers, a major part of their appeal is their funny antics. This might not ever come up in your own video advertising, but the more you’re in the know, the better you can target this audience and speak their language.
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Right behind Pewdiepie is a pretty diverse list of channels, including T-Series, an India-based music and movie studio, a DIY craft channel, more music channels like Justin Bieber and Ed Sheeran, and a few sports entertainment channels, like WWE and DudePerfect. Going by subscribers alone, a video game channel still tops the list, with controversial gamer Pewdiepie topping total subscribers at 82 million. Lifetime view-counts skewing toward music notwithstanding, video game channels are still a massive demographic. Gamer channels are still the channels to beat – and demo to reach. You can even create your own playlists (with properly licensed music) to attract listeners to your brand! If you’re a brand with any type of music or music-related product or service, you should be advertising on YouTube.You want your ad to be short and succinct so would-be groovers aren’t cursing your brand’s name while trying to rock out. Think about your in-stream video ad playing during the middle of an hour long chillwave playlist. Keep your video ads short – like six seconds short.It helps if your video’s background tracks are catchy, but don’t forget to add a little voice-over so they remember who you are.
If you aren’t factoring YouTube music playlists into your video advertising strategy, you’re missing out. Thanks to automatic playlists, lyric videos, and standalone audio tracks, viewers will go to YouTube to listen to their favorite songs and leave them playing in the background, like you would do if you were listening on Spotify or Pandora. Viewers don’t even have to be watching a music video to hit play. If you love a song, of course you’re going to play it again and again – and that’s especially true on YouTube, where you can stream pretty much anything for free. That’s almost undoubtedly because music videos have the highest replay value of any other type of video. Looking at the most viewed videos of all time, you’re going to see only music videos. Let’s dig into the data (courtesy of Statista): Music takes the lead in overall views.
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We’ve combed through the data to find out what’s trending in 2019, so we can give your business the inside scoop on how to better infiltrate the YouTube market this year and stand out in a very competitive space. So yeah, it can feel pretty overwhelming trying to stand out in an environment with that much content, but that’s why you’re here! More people prefer going to YouTube than paid television channels, and people are watching on their phones more than ever before. About 2 billion people tune into YouTube every month, watching over 5 billion videos every single day. So what are the cool kids tuning in to watch on YouTube these days? First of all, a lot of stuff. That’s because Netflix knows exactly what Grandma wants based on everything she’s watched before, and they’re going to make sure she gets all the murder mystery she wants. You go to her queue and it’s all Law and Order and Midsomer Murders. Think about your Grandma who loves her murder mysteries on Netflix. Humans are creatures of habit, and most streaming websites know it. Why is that? Well for starters, people come to YouTube to see more of what they already like. When it comes to YouTube, consistency is key. That’s because the most consistent and popular content creators on YouTube post videos every day. While there’s no doubt that still happens for the occasional lucky few, it’s rare to find a company that can post one single video and suddenly have millions of views.
Remember when you thought video marketing for businesses was all about posting a video on YouTube? Like, a single video… just one… and then hoping that would amass you thousands or even millions of views after it went viral?
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